Competitiveness

Competitiveness is the measure of how effective an organization compared to other organizations in producing the similar products or services. Two most important elements that influence competitiveness of an organization are Marketing and Operations.

Definition by:
Wikipedia - Competitiveness is a comparative concept of the ability and performance of a firm, sub-sector or country to sell and supply goods and/or services in a given market.

Marketing is very important in incluencing the competitiveness of an organization because Marketing is the main source in determining consumer wants and needs. This is the very important input that will determine the organization's decision making to stay competitive. Marketing also analyse customers behaviour towards product pricing over product features. This will influence what features should be included in the product to make the product competitive. Marketing also in charge the advertising and promotion that will inform potential buyers on the product features and pricing. Advertising and promotion is very important to attact potential buyers to buy the product.

Operation is important in determining competitiveness of an organization because Operation involve directly in the product and service design. Operation must be able to produce products that can meet customer wants and needs at the reasonalbly low costs to make the product competitive. An organization can produce a highly sophisticated product but if the cost is too high, the product won't be able to sell.